{"id":123,"date":"2016-12-01T10:38:30","date_gmt":"2016-12-01T15:38:30","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=123"},"modified":"2016-12-01T10:38:30","modified_gmt":"2016-12-01T15:38:30","slug":"clothes-make-the-man-they-sometimes-make-the-trademark","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=123","title":{"rendered":"Clothes Make the Man; They Sometimes Make the Trademark"},"content":{"rendered":"<p>Costumes and uniforms may be distinctive of a business, and thus may function as a trademark or service mark, identifying the business and distinguishing it from other business.<\/p>\n<p>Thus, there are registrations on\u00a0the uniforms of &#8220;entertainers&#8221; for entertainment services. \u00a0Reg. Nos. 3234488, 3319643, 3353308, 3392817, 3848988 and Application Nos. 86690033 and 86731130 protect the three dimensional bunny costume used by Playboy Enterprises.<a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/86698833.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-126 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/86698833.jpg\" alt=\"86698833\" width=\"116\" height=\"244\" \/><\/a><\/p>\n<p>Reg. No. 2694613 protects the &#8220;costume&#8221; (or lack thereof) of the Chippendales:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2694613.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-135 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2694613.jpg\" alt=\"2694613\" width=\"225\" height=\"239\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2694613.jpg 772w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2694613-282x300.jpg 282w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2694613-768x818.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<p>There are registrations\u00a0on the\u00a0uniforms of food servers for restaurant services. \u00a0Reg. No. 4058758 protect the server uniforms at the Tilted Kilt:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/4058758.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-128 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/4058758.jpg\" alt=\"4058758\" width=\"131\" height=\"181\" \/><\/a><\/p>\n<p>And, to be fair, Reg. No. 4936100 protects \u00a0a kilt for cleaning and maintenance services by Men in Kilts:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/4936100.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-134 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/4936100.jpg\" alt=\"4936100\" width=\"129\" height=\"220\" \/><\/a><\/p>\n<p>There are registrations on the uniforms of sports teams for entertainment services. \u00a0Reg. Nos. 4962486 and \u00a04962487 protect the uniforms of the Washington Bullets:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/Washington-Bullets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-127\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/Washington-Bullets.jpg\" alt=\"washington-bullets\" width=\"434\" height=\"298\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/Washington-Bullets.jpg 434w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/Washington-Bullets-300x206.jpg 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Reg. Nos. 2015037 and 2188043 on the uniforms for the New York Knicks; Reg. No. 2020341 on the uniforms for the Chicago Bulls; Reg. No. 1812445 on the jerseys of the Philadelphia Flyers; Reg. No. 2029421 on the pinstriped uniforms for the New York Yankees.<\/p>\n<p>There are registrations on the uniforms of services providers for various other services, such as flight attendants (Reg. No. 3773705 by Korean Airlines):<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/3773705.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/3773705.jpg\" alt=\"3773705\" width=\"200\" height=\"413\" \/><\/a><\/p>\n<p>parcel delivery (Reg. No. 2159865 by United Parcel Service):<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2159865.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-132 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2159865.jpg\" alt=\"2159865\" width=\"195\" height=\"444\" \/><\/a><\/p>\n<p>and\u00a0(Reg. No. 3061549 by U.S. Postal Service):<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/3061549.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-130 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/3061549.jpg\" alt=\"3061549\" width=\"179\" height=\"436\" \/><\/a><\/p>\n<p>(the US Postal Services also owns Reg. Nos. 3,061,544, 3,061,545,\u00a03,061,546, and 3,061,547); Cheerleading (Reg. No. 2906113 by Dallas Cowboys):<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2906113.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-131 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/11\/2906113.jpg\" alt=\"2906113\" width=\"185\" height=\"404\" \/><\/a><\/p>\n<p>Other examples are Reg. No. 2135563 on a taco costume for restaurant services; Reg. No. 1999006 on uniform for tour guides; Serial No. 87007353 on a duck costume for car wash services; Reg. No. 4986282 on a robot costume for DJ services; Serial No. 86640889 on a blue cheese costume for baseball mascot; Reg. No. 4221509 on a costume for performers; Reg. No 4558197 on a showgirl costume for casino services; Reg. No. 4558198 on a lobster costume for casino services.<\/p>\n<p>While they say that clothes make the man (or woman); they sometimes make the trademark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Costumes and uniforms may be distinctive of a business, and thus may function as a trademark or service mark, identifying the business and distinguishing it from other business. Thus, there are registrations on\u00a0the uniforms of &#8220;entertainers&#8221; for entertainment services. \u00a0Reg. &hellip; <a href=\"https:\/\/trademarks.harnessip.com\/?p=123\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-123","post","type-post","status-publish","format-standard","hentry","category-non-traditional-trademarks"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123"}],"version-history":[{"count":3,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/123\/revisions\/136"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}