{"id":160,"date":"2016-12-28T13:46:11","date_gmt":"2016-12-28T18:46:11","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=160"},"modified":"2016-12-28T13:46:11","modified_gmt":"2016-12-28T18:46:11","slug":"some-trademarks-lose-their-luster-some-trademarks-are-the-luster","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=160","title":{"rendered":"Some Trademarks Lose Their Luster; Some Trademarks are the Luster"},"content":{"rendered":"<p>A trademark or service mark can be <em>anything<\/em> that is distinctive of the source, including the luster of the the product. \u00a0Thus a trademark might be a metallic surface:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/METALLIC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-161 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/METALLIC.jpg\" alt=\"metallic\" width=\"824\" height=\"667\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/METALLIC.jpg 824w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/METALLIC-300x243.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/METALLIC-768x622.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/METALLIC-371x300.jpg 371w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/a>a pearlescent surface:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/PEARLESCENT-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-165\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/PEARLESCENT-1.jpg\" alt=\"pearlescent\" width=\"812\" height=\"217\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/PEARLESCENT-1.jpg 812w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/PEARLESCENT-1-300x80.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/PEARLESCENT-1-768x205.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/PEARLESCENT-1-500x134.jpg 500w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a><\/p>\n<p>a matte surface:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/MATTE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-163 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/MATTE.jpg\" alt=\"matte\" width=\"824\" height=\"789\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/MATTE.jpg 824w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/MATTE-300x287.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/MATTE-768x735.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/MATTE-313x300.jpg 313w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/a>a glossy finish:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLOSSY.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-164 alignnone\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLOSSY.jpg\" alt=\"glossy\" width=\"659\" height=\"246\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLOSSY.jpg 659w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLOSSY-300x112.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLOSSY-500x187.jpg 500w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/a>a frosted surface:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/FROSTED.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-166 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/FROSTED.jpg\" alt=\"frosted\" width=\"813\" height=\"732\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/FROSTED.jpg 813w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/FROSTED-300x270.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/FROSTED-768x691.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/FROSTED-333x300.jpg 333w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/a>a sparkly surface:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLITTERY.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-167 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLITTERY.jpg\" alt=\"glittery\" width=\"812\" height=\"547\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLITTERY.jpg 812w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLITTERY-300x202.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLITTERY-768x517.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/GLITTERY-445x300.jpg 445w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a>a shiny surface:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/SHINY.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-168 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/SHINY.jpg\" alt=\"shiny\" width=\"809\" height=\"677\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/SHINY.jpg 809w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/SHINY-300x251.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/SHINY-768x643.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/SHINY-358x300.jpg 358w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><\/a>and a reflective surface:<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/REFLECTIVE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-169 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/REFLECTIVE.jpg\" alt=\"reflective\" width=\"809\" height=\"475\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/REFLECTIVE.jpg 809w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/REFLECTIVE-300x176.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/REFLECTIVE-768x451.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2016\/12\/REFLECTIVE-500x294.jpg 500w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><\/a><\/p>\n<p>Whether incorporated into a product for that purpose, or a happy accident of design, any feature of a product that customers can recognize as indicating source, can be a trademark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trademark or service mark can be anything that is distinctive of the source, including the luster of the the product. \u00a0Thus a trademark might be a metallic surface: a pearlescent surface: a matte surface: a glossy finish: a frosted &hellip; <a href=\"https:\/\/trademarks.harnessip.com\/?p=160\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-non-traditional-trademarks"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160"}],"version-history":[{"count":1,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/160\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}