{"id":278,"date":"2017-07-11T00:55:11","date_gmt":"2017-07-11T04:55:11","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=278"},"modified":"2017-07-11T00:55:11","modified_gmt":"2017-07-11T04:55:11","slug":"gottawannaneedagettahava-injunction","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=278","title":{"rendered":"GottaWannaNeedaGettaHava Injunction"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n
Bojangles International LLC originator of the Cajun Filet Biscuit that it promotes with the jingle “GottaWannaNeedaGettaHava” has sued<\/a>\u00a0Hardees for selling a Cajun Chicken Biscuit and using the phrase\u00a0GottaWannaNeedaGettaHava to do so.<\/div>\n
<\/div>\n
Hardees introduced its Cajun Fillet Biscuit via Twitter, and promptly received a cease \"\"<\/a>and desist letter which prompted Hardess to rename its sandwich Cajun Chicken Biscuit. \u00a0This was not enough to appease Bojangles, which brought suit in North Carolina, alleging that Cajun Chicken Biscuit infringes its federally registered Cajun Fillet Biscuit trademark, and that Hardee’s introductory Tweet infringed its federally registered GottaWannaNeedaGettaHava \u00a0trademark.<\/div>\n
<\/div>\n
It is a curious case because while Hardess indisputably used the phrase GottaWannaNeedaGettaHava in its tweet but not as a brand name, and arguably as a comparative reference to Bojangles’ arguing that its Cajun Fillet Biscuit is “better.” Would someone receiving this Tweet from Hardees really be confused? \u00a0Hardees started out using the Cajun Fillet Biscuit trademark, but quickly switched to Cajun Chicken Biscuit. \u00a0What would Bojangles expect Hardees to call a Cajun flavored chicken biscuit?<\/div>\n
<\/div>\n
The case will test the limits of 15 U.S.C. \u00a7 1115(b)(<\/em>4) defense for uses “otherwise than as a mark . . . which is descriptive of and used fairly and in good faith only to describe the goods or services.” \u00a0Hardees will likely argue its use “GottaWannaNeedaGettaHava” was a comparative reference to Bojangles, and its use of Cajun Chicken Biscuit is descriptive of its product. \u00a0It will be interesting to see if Bojangles can make Hardees dance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bojangles International LLC originator of the Cajun Filet Biscuit that it promotes with the jingle “GottaWannaNeedaGettaHava” has sued\u00a0Hardees for selling a Cajun Chicken Biscuit and using the phrase\u00a0GottaWannaNeedaGettaHava to do so. Hardees introduced its Cajun Fillet Biscuit via Twitter, and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-descriptiveness","category-genericness"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=278"}],"version-history":[{"count":1,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":281,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions\/281"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}