{"id":319,"date":"2018-05-09T23:48:58","date_gmt":"2018-05-10T03:48:58","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=319"},"modified":"2018-05-13T10:34:29","modified_gmt":"2018-05-13T14:34:29","slug":"ice-cream-brain-freeze","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=319","title":{"rendered":"Ice Cream Brain Freeze"},"content":{"rendered":"<p>On May 9, 2018, Josh Berger brought a <a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/berger-v-eden-creamery-llc_1.pdf\">class action suit<\/a>\u00a0against Eden Creamery, complaining that the packaging of its\u00a0 Halo Top ice cream is misleading because the product is actually light ice cream.<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-321 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top.jpg\" alt=\"\" width=\"272\" height=\"306\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top.jpg 486w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top-266x300.jpg 266w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/a><\/p>\n<p>The Complaint, with reasoning surpassed only by Sir Vladimir&#8217;s detection of witches<\/p>\n<p><a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Sir_Vladimir.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-322 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Sir_Vladimir.png\" alt=\"\" width=\"645\" height=\"321\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Sir_Vladimir.png 645w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Sir_Vladimir-300x149.png 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Sir_Vladimir-500x249.png 500w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a>\u00a0is that Halo-Top means creamy:<a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top_2.jpg\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-323 aligncenter\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top_2-1024x415.jpg\" alt=\"\" width=\"584\" height=\"237\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top_2-1024x415.jpg 1024w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top_2-300x122.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top_2-768x311.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top_2-500x203.jpg 500w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2018\/05\/Halo_Top_2.jpg 1181w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>Rather than parse the trademark for clues about the product (after all trademarks are not supposed to be descriptive), Mr. Berger could have saved himself, Eden Creamery, and the Federal Courts a lot of time and effort, by simply referencing the giant &#8220;280 Calories Per Pint&#8221; logo, which might have told him all he needed to know about the product.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Unbelievably, his Complaint argues that the name Halo-Top its is misleading, because:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 9, 2018, Josh Berger brought a class action suit\u00a0against Eden Creamery, complaining that the packaging of its\u00a0 Halo Top ice cream is misleading because the product is actually light ice cream. The Complaint, with reasoning surpassed only by &hellip; <a href=\"https:\/\/trademarks.harnessip.com\/?p=319\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-319","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-false-advertising"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=319"}],"version-history":[{"count":2,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/319\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/319\/revisions\/325"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}