{"id":435,"date":"2020-03-28T15:31:32","date_gmt":"2020-03-28T19:31:32","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=435"},"modified":"2020-03-28T15:33:50","modified_gmt":"2020-03-28T19:33:50","slug":"oh-yes-you-are","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=435","title":{"rendered":"Oh Yes You Are."},"content":{"rendered":"\n<p>On March 26 Adidas prevailed on <a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Levy_v_Adidas.pdf\">Summary Judgment<\/a> in a trademark infringement suit alleging that its use of &#8220;You&#8217;re Never Done&#8221; infringed U.S. Reg. No. 4,928,298 on YOU&#8217;RE NEVER DONE for a variety of products including athletic shoes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"874\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Registration.jpg\" alt=\"\" class=\"wp-image-436\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Registration.jpg 672w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Registration-231x300.jpg 231w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><figcaption>Plaintiff&#8217;s Reg. No. 4,928,298.<\/figcaption><\/figure>\n\n\n\n<p>The court held that plaintiff did not use the mark in commerce before defendant.   The parties did not dispute that Plaintiff did not make any product sales, because potential  customers could not do so through plaintiff&#8217;s website until after suit was filed.  Plaintiff tried to rely on non-sales activity, such as purchasing the domain names,  establishing the website, and ordering products bearing the marks.  However, the district court held that these activities, taken together, reflect \u201cmere preparation to use a term as a trademark,\u201d rather than actual use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"296\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Specimen-1024x296.jpg\" alt=\"\" class=\"wp-image-437\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Specimen-1024x296.jpg 1024w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Specimen-300x87.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Specimen-768x222.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Specimen-1000x288.jpg 1000w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Specimen-500x144.jpg 500w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/YND_Specimen.jpg 1090w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Plaintiff&#8217;s specimen showing the mark on products that weren&#8217;t actually on sale. <\/figcaption><\/figure>\n\n\n\n<p>Ultimately, the Court found that Plaintiff\u2019s registration on the YOU\u2019RE NEVER DONE was void ab initio.   The Court then turned to the question of whether plaintiff had common law rights in YOU&#8221;RE NEVER DONE<\/p>\n\n\n\n<p>The court found that plaintiff did not show that he used the marks in commerce such that he is entitled to common law rights in them.  Just as the  Court found with respect to the plaintiff&#8217;s registration, Plaintiff\u2019s non-sales activity relating to YOU\u2019RE NEVER DONE reflects \u201cmere preparation\u201d rather than actual use.  The Court found that Adidas started its campaign in March 2018 while plaintiff conceded its actual use did not begin until October 2019.  Accordingly, even if  plaintiff had \u201cused\u201d the mark in commerce, his alleged use postdates Defendant\u2019s use, thus  depriving him of any common law right in the marks.<\/p>\n\n\n\n<p>The Court granted summary judgment in favor of defendant on the Lanham Act, and on plaintiff&#8217;s state law claims as well..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 26 Adidas prevailed on Summary Judgment in a trademark infringement suit alleging that its use of &#8220;You&#8217;re Never Done&#8221; infringed U.S. Reg. No. 4,928,298 on YOU&#8217;RE NEVER DONE for a variety of products including athletic shoes. The court &hellip; <a href=\"https:\/\/trademarks.harnessip.com\/?p=435\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=435"}],"version-history":[{"count":2,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/435\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/435\/revisions\/440"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}