{"id":441,"date":"2020-03-28T23:11:45","date_gmt":"2020-03-29T03:11:45","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=441"},"modified":"2020-03-28T23:13:18","modified_gmt":"2020-03-29T03:13:18","slug":"endless-litigation","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=441","title":{"rendered":"Endless Litigation"},"content":{"rendered":"\n<p>Bruce Brown Films, LLC, producer of the 1966 classic surfer film Endless Summer has <a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Bruce_Brown_Films_v_Nike-Complaint.pdf\">sued<\/a> Nike and assorted others for Federal Trademark Infringement, Federal Unfair Competition, Federal Trademark Dilution, Common Law Trademark for using the term Endless Summer in a marketing campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Brown_Poster-1024x695.jpg\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Brown_Poster-1024x695.jpg 1024w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Brown_Poster-300x204.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Brown_Poster-768x521.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Brown_Poster-442x300.jpg 442w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Brown_Poster.jpg 1188w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"663\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Endless_Summer.jpg\" alt=\"\" class=\"wp-image-443\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Endless_Summer.jpg 411w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Endless_Summer-186x300.jpg 186w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><figcaption>Say . . .  are those the new shoes from that movie from  1966?<\/figcaption><\/figure><\/div>\n\n\n\n<p>The Nike display certainly uses the phrase &#8220;endless summer&#8221; but is not as a brand for its shoes.  It is difficult to believe that anyone seeing the display believes that the shoes are somehow connected to the 1966 movie.<\/p>\n\n\n\n<p>Nike did not do itself any favors by selecting artwork &#8220;inspired&#8221; buy the movie poster:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"468\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Nike_v_Brown.jpg\" alt=\"\" data-id=\"445\" data-full-url=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Nike_v_Brown.jpg\" data-link=\"https:\/\/trademarks.harnessip.com\/?attachment_id=445\" class=\"wp-image-445\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Nike_v_Brown.jpg 891w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Nike_v_Brown-300x158.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Nike_v_Brown-768x403.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Nike_v_Brown-500x263.jpg 500w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Section of Nike&#8217;s marketing materials (left) compared to a section of the Endless Summer movie poster (right).<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<p>However while someone might confuse the source of Nike&#8217;s artwork, would someone really going to confuse the source of Nike&#8217;s shoes?<\/p>\n\n\n\n<p> Bruce Brown Films, LLC holds a trademark registration on ENDLESS SUMMER for athletic shoes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"872\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Endless_Summer_Registration.jpg\" alt=\"\" class=\"wp-image-446\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Endless_Summer_Registration.jpg 713w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/03\/Endless_Summer_Registration-245x300.jpg 245w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><\/figure>\n\n\n\n<p>But Nike&#8217;s use of endless summer is to evoke a common feeling, not identify the source of Nike shoes.  it will be interesting to see how the case develops. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bruce Brown Films, LLC, producer of the 1966 classic surfer film Endless Summer has sued Nike and assorted others for Federal Trademark Infringement, Federal Unfair Competition, Federal Trademark Dilution, Common Law Trademark for using the term Endless Summer in a &hellip; <a href=\"https:\/\/trademarks.harnessip.com\/?p=441\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-441","post","type-post","status-publish","format-standard","hentry","category-infringement"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=441"}],"version-history":[{"count":2,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/441\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/441\/revisions\/449"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}