{"id":482,"date":"2020-08-30T12:03:22","date_gmt":"2020-08-30T16:03:22","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=482"},"modified":"2020-08-30T12:06:22","modified_gmt":"2020-08-30T16:06:22","slug":"goodwill-hunting","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=482","title":{"rendered":"Goodwill Hunting"},"content":{"rendered":"\n<p>Hot N\u2019 Sweet Concepts, LLC <a href=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/1300000-1300454-https-ecf-okwd-uscourts-gov-doc1-14914940085-1.pdf\">sued<\/a> Nextbite Brands, LLC, in the Western District of Oklahoma for infringing its MOTHER CLUCKER trademark.  In addition to the inexplicable popularity of MOTHER CLUCKER as a name for a restaurant, this case potentially has another important lesson for trademark practitioners.<\/p>\n\n\n\n<p>Among other things, Hot N\u2019 Sweet Concepts is asserting a U.S. Reg. No. 5,288,452 on MOTHER CLUCKERS, that Hot N&#8217;s Sweet acquired from Pass Restaurant Group, LLC <em>after<\/em> Hot N\u2019 Sweet opened for business.  The assignment states that the assignment came with the goodwill:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/Goodwill.jpg\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/Goodwill.jpg 1000w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/Goodwill-300x64.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/Goodwill-768x164.jpg 768w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/Goodwill-500x107.jpg 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The question is, &#8220;did the goodwill in fact pass?&#8221; First, the Missouri entity uses MOTHER CLUCKER, while the Mississippi entity used MOTHER CLUCKERS.  Second the logos of the two restaurants are quite different:<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"225\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/motherclucker.jpg\" alt=\"\" data-id=\"484\" data-link=\"https:\/\/trademarks.harnessip.com\/?attachment_id=484\" class=\"wp-image-484\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"219\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckers.jpg\" alt=\"\" data-id=\"485\" data-full-url=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckers.jpg\" data-link=\"https:\/\/trademarks.harnessip.com\/?attachment_id=485\" class=\"wp-image-485\"\/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">The Missouri logo is on the left, the Mississippi logo on the right.<\/figcaption><\/figure>\n\n\n\n<p>Third, the menus of the two restaurants are different:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"535\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckermenu-2.jpg\" alt=\"\" class=\"wp-image-490\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckermenu-2.jpg 164w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckermenu-2-92x300.jpg 92w\" sizes=\"auto, (max-width: 164px) 100vw, 164px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"357\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersmenu-3.jpg\" alt=\"\" class=\"wp-image-492\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersmenu-3.jpg 617w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersmenu-3-300x174.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersmenu-3-500x289.jpg 500w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<p>The appearance of the restaurants are different:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"562\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mother-clucker-1.jpg\" alt=\"\" data-id=\"494\" data-link=\"https:\/\/trademarks.harnessip.com\/?attachment_id=494\" class=\"wp-image-494\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mother-clucker-1.jpg 746w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mother-clucker-1-300x226.jpg 300w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mother-clucker-1-398x300.jpg 398w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"960\" src=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersbldg.jpg\" alt=\"\" data-id=\"496\" data-full-url=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersbldg.jpg\" data-link=\"https:\/\/trademarks.harnessip.com\/?attachment_id=496\" class=\"wp-image-496\" srcset=\"https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersbldg.jpg 720w, https:\/\/trademarks.harnessip.com\/wp-content\/uploads\/2020\/08\/mothercluckersbldg-225x300.jpg 225w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\n<p>Finally,  being 809 miles apart, it seems unlikely that there is any overlap in customers.  So while the assignment said that the goodwill passed with the registration, will MOTHER CLUCKER be able to show that it actually did?<\/p>\n\n\n\n<p>Goodwill is more than a magic incantation to recite when transferring the mark, there must be some basis to conclude that the meaning of the mark to consumers also passed with the assignment.  It&#8217;s one thing to acquire a potentially blocking mark to remove it as an obstancle,, but quite another to try to enforce it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hot N\u2019 Sweet Concepts, LLC sued Nextbite Brands, LLC, in the Western District of Oklahoma for infringing its MOTHER CLUCKER trademark. In addition to the inexplicable popularity of MOTHER CLUCKER as a name for a restaurant, this case potentially has &hellip; <a href=\"https:\/\/trademarks.harnessip.com\/?p=482\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,29],"tags":[],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-goodwill","category-transfers"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=482"}],"version-history":[{"count":2,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/482\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}