{"id":644,"date":"2026-06-19T07:00:00","date_gmt":"2026-06-19T11:00:00","guid":{"rendered":"https:\/\/trademarks.harnessip.com\/?p=644"},"modified":"2026-06-19T22:43:23","modified_gmt":"2026-06-20T02:43:23","slug":"juneteenth-as-a-brand","status":"publish","type":"post","link":"https:\/\/trademarks.harnessip.com\/?p=644","title":{"rendered":"Juneteenth as a Brand"},"content":{"rendered":"\n

Juneteenth is the commemoration of the end of slavery, and references June 19, 1865, the day when Major General Gordon Granger ordered the final enforcement of the Emancipation Proclamation in Texas. However, it was almost exactly six months later, on December 18, 1865, when Secretary of State William Seward formally certified the 13th Amendment, that the remaining slaves in Delaware and Kentucky were freed.<\/p>\n\n\n\n

Celebrations of Juneteenth date back to 1866 beginning as community-centric gatherings in Texas, which gradually spread across the South, and from there to the rest of country with the Great Migration north. Texas proclaimed June 19th a holiday in 1938, and made it official with legislation in 1979, and since then every state and the District of Colombia has followed suit. IT became a federal holiday in 2021, when the 117th U.S. Congress enacted and President Joe Biden signed the Juneteenth National Independence Day Act into law.<\/p>\n\n\n\n

The first attempt to own Juneteenth was a September 7, 1974, application to register JUNETEENTH AUDIO BOOKS, which was registered on September 12, 1975 (Reg. No. 1918467), but cancelled when the registrant failed to file a Section 8 affidavit. Other applications trickled in, but the earliest surviving registration on JUNETEENTH is Reg, No. 4977063, which issued on JUNETEENTH STRAWBERRY SODA in 2016:<\/p>\n\n\n\n

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Congress recognized Juneteenth as early as 1997 and multiple resolutions followed, but the first legislation to make it a National holiday was introduced in 2020. Bills were again introduced in 2021, and passed the senate on June 15, the House on June 16, and signed by Presidenet Bideon on June 17. It seems that this Congressional action sparked commercial interest in JUNETEENTH, because 10 applications for JUNETEENTH marks were filed in 2020, 18 more were filed in 2021, 20 more in 2022, and 18 more in 2023.<\/p>\n\n\n\n

Overall, there have been 100 attempts to register JUNETEENTH 33 of these have been successful. Currently, there are 27 issued registrations and 18 pending applications on JUNETEENTH-based marks. Only 18 of the 27 registrations and 8 of the 18 applications disclaim the term JUNETEENTH, so it appears that you can own history (or at least a little bit of it).<\/p>\n","protected":false},"excerpt":{"rendered":"

Juneteenth is the commemoration of the end of slavery, and references June 19, 1865, the day when Major General Gordon Granger ordered the final enforcement of the Emancipation Proclamation in Texas. However, it was almost exactly six months later, on … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-644","post","type-post","status-publish","format-standard","hentry","category-trademark-of-the-day"],"_links":{"self":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=644"}],"version-history":[{"count":6,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":651,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=\/wp\/v2\/posts\/644\/revisions\/651"}],"wp:attachment":[{"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademarks.harnessip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}